I will not say that the popularity, hurt or ruined the show. Yes, cringe videos and tictok have. But the main problem might be or is the extensive cast size. More than 15+ main characters. Its good but it takes a lot of screen time.
^ The big cast isn't a problem in universes where the plot is spreaded in various books, movies or series. It is a problem here, though, since they don't have that big amount of time.
ST started getting popular when s1 came out and that was just the beginning, its gradually starting to get more and more dramatic and epic. Nothing lasts forever.